Firefly is a mobility advertising and data company that installs dynamic digital screens on taxis, rideshare vehicles, LED trucks, and other transit media. Leveraging location, time, weather, and contextual signals, Firefly delivers targeted out‑of‑home ad campaigns via onboard advertising and analytics.

The company operates a three‑sided marketplace connecting drivers, brands, and smart city operators. Drivers earn revenue by hosting screens, advertisers gain precise audience targeting and performance tracking, and municipalities benefit from mobility data insights.

Firefly’s analytics layer offers campaign ROI metrics, impression estimates, and spatial heatmaps to advertisers and city planners.